Aware that a certain type of body image is promoted throughout the music industry, alongside often trivial subject matter, Kayla Jay’s music encourages listeners to seek a deeper meaning in life, and consider more than aesthetics before reaching judgements. Her soulful new single ‘What If?,’ reflects on elements of self-doubt within a relationship, such as questions over whether committing is the right thing to do, or whether a partner will end up taking advantage of this commitment and hurting you. ‘What If?’ covers real-life issues, without pulling any punches. Kayla does not make generic pop songs presenting a false, simplistic image of life.