RCA Records UK will unveil its first-ever retail pop-up at King’s Cross’ Mare Street Market on Wednesday, 24th September, kicking off a nine-month residency designed to bring artists and fans closer than ever before.

The shop will celebrate the legendary Sony Music label’s past, present, and future, offering curated vinyl collections, artist merchandise, and fan-focused activations. Visitors will be able to explore decades of music history through records from Beyoncé, Bring Me The Horizon, JADE, André 3000, Sade, KAYTRANADA, Miley Cyrus, Pharrell Williams, Myles Smith, and more.

“This space is more than a record shop—it’s a celebration of RCA’s past, present and future,” said Co-Presidents Glyn Aikins and Stacey Tang. “At a time when fan connection is more important than ever and harder to win, we wanted to create a hub that brings artists’ stories to life in a fresh, meaningful way.”

The pop-up’s first activation will pay homage to rising pop star JADE and the release of her debut album Showbiz Baby. Fans will be able to immerse themselves in a display of JADE’s most iconic looks, including her unforgettable Glastonbury outfit and the striking “Angel of My Dreams” blue fur coat.

Adding a visual statement, contemporary artist Koby Martin will design a bespoke black-and-white mural exclusively for the shop.

RCA UK’s Managing Director Damaris Rex-Taylor and Head of Marketing Alex Bean described the space as “an immersive hub where music, art, design, and culture collide,” emphasizing that it will “spark curiosity and bring people together.”

Located steps from Sony Music’s headquarters, Mare Street Market is one of London’s most vibrant cultural destinations—blending retail, dining, and creativity under one roof. The RCA Shop will invite fans to connect with the label’s iconic legacy and future stars throughout its residency.